Content Creation and Content Marketing

Are you struggling to create content that drives traffic, leads and sales to your business? Look no further! This Content Creation and Content Marketing course will give you everything you need to know to create engaging content that your audience will love. Take a lesson from the iconic Old Spice campaign and learn how to create content that people can’t get enough of!

This course will teach you how to generate ideas for your content, understand your audience and create high-impact content that delivers real results. You’ll also learn about content marketing, how to develop a strategy, and measure the success of your campaigns. So what are you waiting for? Enrol now and take the first step towards content creation success!

Learning Outcomes:

• Develop a content strategy that engages and connects with your audience.
• Generate effective content ideas using keyword research and customer insights.
• Create high-impact content that delivers real results for your business.
• Understand the benefits of content marketing and how it can help your business grow.
• Develop a content marketing strategy that works for your business.
• Measure the success of your content marketing campaigns using analytics.

Our course is endorsed by the Quality Licence Scheme, ensuring your newly acquired skills will enhance your professional development.

Why People Enrol in this Course From One Education:

• Eligibility for an endorsed certificate upon successful completion of the Certificate course
• Learning materials of our Certificate course contain engaging voiceover and visual elements for your comfort
• Get 24/7 access to all course content for a full year
• Complete the course at your own pace
• Each of our students gets full tutor support on weekdays (Monday to Friday)
• Efficient assessments and instant results upon completion of our course

Course Curriculum

We’ve taken this comprehensive course and broken it down into 8 manageable units which we believe will assist you to easily grasp each concept – from the fundamental to the most advanced aspects of this skills. It really is a sure pathway to success.

This Certificate is designed with the following modules:

Module 01: Introduction to Content Creation

• What is Content Creation?
• Why Is Content Creation Important?
• Content Planning
• Content Strategy
• Creating the Content

Module 02: How to Generate Ideas for Your Content

• Introduction
• How to Generate Content Ideas?
• Understanding Customers’ Needs
• Keyword Research
• Keyword Research Process
• Keyword Research Tools
• Keyword Research Best Practices

Module 03: How to Create High-Impact Content

• Introduction
• Understanding Your Audience
• Go Very Specific
• Give Your Audience What They Can Handle
• The 5 Principles of High-Impact Content

Module 04: Introduction to Content Marketing

• What Is Content Marketing?
• Five Components
• Why Content Marketing?
• Four Reasons for Businesses to Move to Content Marketing

Module 05: The Benefits of Content Marketing

• Introduction
• Top Advantages
• Building Trust
• Influence conversions
• Improve SEO Efforts
• Cost-Effective Way to Bring in New Leads
• Showcase Your Subject Matter Expertise
• Build Relationships with Customers
• Your leads and Customers Want Great Content
• Set Yourself Apart from Competitors

Module 06: Content Marketing Strategy Development

• Introduction
• Why Your Business Needs a Content Marketing Strategy?
• A Holistic Approach to Content Marketing
• Six Steps for a Better Content Marketing Strategy
• Social Media Marketing Strategy

Module 07: Search Engine Optimisation

• Introduction
• Why is Ranking Important?
• How Does SEO Work?
• How Do You Convince Google?
• Keywords vs Niches
• White Hat vs Black Hat SEO
• How Does Google Determine Where to Rank You?
• What Signals are the Google Bots Looking for?
• What Parameters Does Google Look at?

Module 08: Measuring the Success of Your Content Marketing

• Introduction
• Analytics Pyramid
• Building the Analytics Pyramid
• Connecting the Dots
• Marketing as a Long-Term Business Investment

How is the Course assessed?

To simplify the procedure of evaluation and accreditation for learners, we provide an automated assessment system. You will immediately be given access to a specifically crafted MCQ test upon completing an online module. The results will be evaluated instantly, and the score displayed for your perusal. For each test, the pass mark will be set to 60%.

When all tests have been successfully passed, you will be able to order a certificate endorsed by the Quality Licence Scheme.

This Certificate course is ideal for

• Small business owners who want to create high-quality content.
• Marketers who want to develop a content marketing strategy.
• Bloggers who want to increase traffic to their website.
• Content creators who want to improve their skills.
• Freelancers who want to offer content creation and content marketing services.
• Entrepreneurs who want to grow their business through content marketing.

There are no specific prerequisites to enrol in this Certificate course. Anyone and everyone can take this course.

The Certificate course is fully accessible from any internet-enabled smart device. So, you can study from the comfort of your home!

All you need is a passion for learning, literacy, and being over the age of 16.

This Certificate course will help you procure a job in the relevant field and will allow you to advance your career, such as:

• Social Media Coordinator - £21,000-£27,000/annum
• Content Writer - £20,000-£30,000/annum
• Marketing Coordinator - £22,000-£30,000/annum
• SEO Specialist - £24,000-£35,000/annum
• Digital Marketing Manager - £32,000-£50,000/annum
• Content Marketing Manager - £28,000-£45,000/annum

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - £9

Certificate of completion

Hard copy certificate - £89